Celebrity Tantrum

Helping TV's biggest star
speak up... against
inferior screens


70% of our audience own a competitor tablet and don’t feel the need to upgrade.

We needed to convince them to upgrade to the Samsung Galaxy Tab S2 – the tablet with the best screen in the personal device market.


We made an online trailer in the genre of Game of Thrones with Kristian Nairn, the actor from the show famous for only saying one word (Hodor) and got him to finally “speak up” against inferior screens. Thanks to the device-detecting technology, he knew what device (desktop, tablet or mobile) you were watching on and had a tailored tantrum directly at you.

The trailer helped Samsung increase their market share by 10%, delivered 58 million impressions, reached 4.8 million devices and led to a massive 300% click-through-rate increase.

Additional projects