Anthem

Sponsoring a world
without barriers

THE CHALLENGE

In a world that seems more divided than ever, Anthem would remind viewers that when we come together as one, our collective efforts can become a force for positive change. And it has never been easier to connect and communicate than today, thanks to Samsung’s technology.

THE CREATIVE SOLUTION

The international Anthem was launched online via Samsung social channels prior to the start of the Rio Olympics 2016. It grabbed attention by concentrating on nations rather than just sport and sportspeople – it was a reminder to everyone that this was their moment, as individuals, to come together and celebrate our shared humanity and the connections technology is helping to form. "Anthem" achieved over 60 million views across social platforms (29.6 million on YouTube alone) and was the leader of the pack of all branded communications for the Rio Olympics.  

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