Over a three day event, we connected India and Pakistan using world-first technology so they could share a simple moment of happiness.
Small World Machines opened a live digital portal between the two countries, compelling people to step forward and simultaneously create animated symbols of peace, love and happiness. Touch screens allowed eye-to-eye contact and physical interaction for the very first time. An online film let people share the experience with the wider world.
Over 10,000 attendees put aside their differences and became part of the experience, creating over 700 connections across the border. In the first week we achieved 58,163,753 total earned media impressions, 18,535,132 total reach across Facebook and Twitter, 4860 unique mentions from online news sites, TV broadcasts, blogs and forums.