Be Ready For Next

With the right
planning, you can
achieve anything
in retirement

THE CHALLENGE

Retirement is a chance to pursue your passions in a new way. Unfortunately, many Australians don't think about retirement until it's too late. Our task was to remind people that a little forward thinking can give them the freedom to redefine themselves once they leave the restrictions of the workforce.

THE CREATIVE SOLUTION

Two simple pieces of content with a surprising twist. Each featured someone enjoying an activity that requires training, dedication and a positive attitude - figure skating and fencing. The displays of their dexterity ended with the reveal that both are retired people following a passion that's been made possible thanks to some forward thinking. They are proof that a well planned retirement allows you to explore truly rewarding parts of your life. All you have to do is be ready for next.

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