Brand Creation &

Design is fundamental to a brand’s narrative, engagement and cultural impact.   

LBD (Leo Burnett Design) is housed within Leo Burnett Australia.  Consistent with our HumanKind philosophy, our design studios in Melbourne and Sydney value the marriage of creative story-telling, thoughtful design, strategic thinking and meticulous craft.  We use design to create meaningful human experiences that lift brands out of conventional category confines and build compelling and wholistic brand stories.

Our client roster reflects our ability to work with a diverse range of businesses, from small start-ups and cultural organisations to large local and global corporations; from fashion and retail to property and FMCG; from disruptors to defenders.

Our design services include design strategy, brand creation, corporate identities, packaging, retail and environment. LBD works closely with Leo Burnett’s other specialists – Diner and LAB – to fully realise design opportunities across the broader creative solutions ecosystem.