Andy Fergusson appointed as Sydney ECD

Andy Fergusson appointed as Sydney ECD

Andrew started in advertising 16 years ago at Tequila Digital, where he was tasked with creating games for cereal brands, banners for banks, and great websites for bad movies. Many of these projects ‘went viral’, and one even (accidentally) influenced changes to US law. This early success gave Andrew a mild confidence in his ability, and a huge respect for the power of ideas to change the world... or at least pay off his student loans.

Andrew then landed a job at Droga5. And for the last 10 years he has been the creative lead across some of the biggest brands in the USA, Australia and Asia. Over that time he has gained experience across every discipline in advertising; from print, to mobile apps, to film, to large scale CX projects, and everything in between.

Recent highlights include the award-winning #ForTheThrone campaign - a huge integrated effort that challenged fans and brands around the world to prove their devotion to Game of Thrones, resulting in the death of Bud Light’s mascot at the Super Bowl and a 12% increase in blood donations to the Red Cross. He also led the global launch of the Google Pixel 3. The global launch of Tiger Beer’s brand platform - ‘UNCAGE’. And campaigns for The United Nations, one of which partnered Beyoncé and dozens of other celebrities to reach over a billion people through social media.

His work has been featured in all major industry and mainstream news publications. And along the way he's picked up a number of awards for his troubles; from the likes of Cannes, The Webbys, D&AD, The One Show and Clios (including a Super Clio). He also represented Australia twice in the Cannes Young Lions competition.

When he’s not making ads, he’s trying to squeeze in drawing, playing video games and playing drums, but he usually just ends up playing blocks with his kids… which is probably far more important.

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