Brand Creation &

Design is fundamental to a brand’s narrative, engagement and cultural impact

LBD (Leo Burnett Design) is housed within Leo Burnett Australia. Consistent with our HumanKindTM philosophy, our design studios in Melbourne and Sydney value the marriage of brand strategy, creative story-telling, thoughtful design, and meticulous craft.  We use design to create meaningful human experiences that lift brands out of conventional category confines and build compelling and wholistic brand stories.

Our client roster reflects our ability to work with a diverse range of businesses, from small start-ups and cultural organisations to large local and global corporations; from fashion and retail to property and FMCG; from disruptors to defenders.

Our design services include design strategy, brand creation, corporate identities, packaging, retail and environment. LBD works closely with Leo Burnett’s other specialists – Diner and LBDigital – to fully realise design opportunities across the broader creative solutions ecosystem.