We All Begin Somewhere

Women who sweat

SWEAT has earned its place on the global stage as the largest fitness app in the world, empowering women to unlock confidence through fitness.  In our first of many campaigns for SWEAT, we recognised the barriers women face in taking the first step toward fitness.  “We all begin somewhere” taps into an insight that not only connected and motivated women everywhere, it also generated the highest spike in subscription uptake in the brand’s history.