Anthem

Encouraging a world
without barriers

While the world can seem more divided than ever, we know that when we come together as one, our collective efforts can become a force for positive change.

We created Samsung’s global campaign, “Anthem”, for the Rio Olympics in 2016, reflecting that insight. Our campaign showed how people from all nations come together and celebrate our shared humanity, enabled through Samsung technology. “Anthem” was launched online via Samsung social channels prior to the start of the Olympics, and it immediately found an engaged audience, generating over 60 million views across social platforms (29.6 million on YouTube alone). It was the leader of the pack of all branded communications for the Rio Olympics.