Social media is the main channel for so many brands we work on. And our Connect team (content specialists) know how to deliver the goods. For Captain Morgan, we subverted social media conventions to reignite brand love and engage a younger audience who were sceptical of brands and notoriously hard to reach. Who would have thought that a 17th century buccaneer could storm Instagram and Facebook with such hilarious charm? Weird? Yes. Effective? Beyond expectations. It’s become Diageo’s reference globally for “best in class” social.