Unmistakably Ours

Reclaiming our

As an iconic Australian brand, Bundaberg Rum wanted to reinvigorate national pride by celebrating the timeless Australian values that everyone could agree on. Values that are as uniquely Australian as the drink itself.

The “Unmistakeably Ours” campaign featured cameos from renowned Aussie legends such as Olympic cyclist Anna Meares who came back from a broken neck to win an Olympic Gold medal, and surfing hero Julian Wilson who famously swam towards a shark in an attempt to save Mick Fanning from the attack. It also features a Mardi Gras scene, capturing the “spirit of optimism and positivity” that has been part of the Australian character.