Re-Loved

Re-loving old Bonds ads
for the love of the planet

The fashion industry is famous for generating waste. That’s why Bonds created the Re-Loved range, made with up to 45% recycled material. And to launch the sustainable range in the most sustainable way, we re-loved old ads instead of creating new ones. Using Bonds’ most iconic ads from the last 100 years, we created an entirely digital campaign without creating a big carbon footprint.