Glo-ball Warming

Urging men to switch their undies
to fight Glo-ball Warming

Sales of Bonds’ men’s underwear have been softening. To launch the new Bonds X-Temp underwear range, we created a fun, playful campaign that encourages blokes to look after their precious cargo. It’s a fact of life that men’s balls get hot and sweaty, and we dubbed the problem, “Glo-ball Warming”- a mandemic that could only be treated by pulling on a pair of new Bonds X-Temp underwear with “ball-cooling technology.”