Sportsbet

Creating a powerful
brand platform

THE CHALLENGE

Victoria's gaming industry was flooded with brands with identical product offerings and similar sounding names - Sportingbet, Centrebet, Bet24/7. We needed to stand out in a sea of competitors and drum home the Sportsbet URL.

THE CREATIVE SOLUTION

We saw an opportunity to own a basic human insight - betting is fun for blokes. Our idea, "For people who like to bet on the net", is a tongue-in-cheek campaign that positions SportsBet.com.au as the go-to place for betting. This was a phenomenal success with record levels of awareness, leading to a 300% growth in business.

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