Spirit of Tasmania

Inspiring the spirited traveller


The Spirit of Tasmania, a ferry operator sailing between Victoria and Tasmania, wanted to grow their business against a backdrop of intense competition from airlines and other destinations. We needed to reinvent the brand and inspire customers to embark on the eleven-hour voyage.


We embraced the mindset of the “spirited traveller” - those who would rather take their own car, take more time and have a memorable on-board experience. We launched with a film that captured the unforgettable moments of travelling at sea, as well as video content on Tasmania's more unexpected adventures.  

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