Xpandinator

Big, audacious and
a bit ridiculous

THE CHALLENGE

Slurpee was the leader in the frozen drinks segment, but competitors were seducing Slurpee customers with substantial discounts.  We needed to justify our position, without dropping our price.

THE CREATIVE SOLUTION

We fought back with an unexpected Slurpee experience. We create the Xpandinator - an extension to the usual Slurpee cup that added an extra litre of volume. Big, audacious and a bit ridiculous, it soon became the most shared drink in Australia – in the physical world and the digital one.

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