Volunteer

The power of
volunteering

THE CHALLENGE

For charities, there's something far more important than money - people. SEEK Volunteer is a website dedicated to finding volunteers for all Australian charities, and we needed to help them get noticed. 

THE CREATIVE SOLUTION

We created a simple message - "This space has been volunteered to promote volunteering". We then got media, corporations and individuals to volunteer their space free to display our message through a digital media kit. It found its way onto everything, from billboards, to postage stamps to people's Facebook pictures. As a result, more than 150 organisations donated millions of unpaid media and encouraged over 45,000 Australians put up their hands to volunteer.

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