See The Person

Changing perceptions
of disability

THE CHALLENGE

"See the person, not the disability" was a platform idea we established for Scope, a not-for-profit organisation supporting Victorians with physical and learning disabilities. Under this platform, we wanted to engage young Australians and shift their perceptions of people with special needs.

THE CREATIVE SOLUTION

We found a band, Rudely Interrupted, who were living proof of our platform. Acting as their promoter, we released a single, created a music video and launched a national tour. Every time they took the stage, Rudely Interrupted reinforced Scope's mantra, allowing young Australians to see the person, not the disability. The campaign was awarded the Grand Prix for Good at the Cannes Lions Festival of Creativity.

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