iSelect

Getting it right for iSelect

THE CHALLENGE

iSelect offers personalised comparisons for a range of insurance, utilities and finance products. But the business still relies on health insurance as its calling card; it’s the engine of iSelect.  Driving people to the site to compare and purchase health insurance is the company’s #1 priority.

THE CREATIVE SOLUTION

This campaign challenges the set-and-forget mentality that most policy holders have toward their private health insurance, encouraging them to review their cover more often. The brand platform, “Always Get It Right,” celebrates the confidence anybody can feel when they purchase through iSelect.  This simple, human approach – with a good dose of humour – delivered traffic, sales and a whole lot of brand love.

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