H2O

A commitment to
a cleaner world

THE CHALLENGE

Honda's FCX Clarity emits nothing but water from its exhaust, and is a powerful example of Honda's commitment to the environment.  Virtually unknown in Australia, our job was to educate drivers about the FCX and start a conversation about hydrogen fuel.

THE CREATIVE SOLUTION

We put Honda's hydrogen fuel technology in the hands (and mouths) of the audience, launching H2O - the first water brand created by a car company. We gave the water away in movie theaters around Australia as a way of showing Honda's true commitment to a cleaner world.

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