Centre of Everything

Humanising engineering


From designing supercars to helping stroke victims walk again, Honda is one of the world’s most innovative companies. However, most people don't realise the depth and breadth of their engineering capabilities or their passion for solving real human problems. 


We set out to demonstrate how everything Honda does responds to human behaviour. We launched a creative platform that literally puts the customer at the centre of everything Honda does. The launch film tells the story of how people's needs and desires are ultimately what fuel Honda's defining ethos - the “Power of Dreams.”

Additional projects