Honda

Re-igniting
“The Power of Dreams”

THE CHALLENGE

The Honda brand has always been respected for its engineering pedigree and reliability.  But younger car buyers didn’t feel excited about Honda; they didn’t  see it as a car “for me.” We needed to change their views and get Honda onto their shopping list.

THE CREATIVE SOLUTION

We shifted the brand narrative to an emotional space, telling stories that engage, entertain and reward.  Our aim has been to create a more interesting and intelligent voice for Honda – one that cuts through category clichés. We’ve literally brought to life what’s at the heart of the Honda brand – “The Power of Dreams.”

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