The alchemy of creativity
and technology


Bullying has moved from schoolyards to social media. Shielded by screens, kids often don't consider the effect their words can really have. We set out to find a way to tackle online bullying before it happens.


We created reword, an effective tool that works like a spell checker for online bullying. As a child types, this browser plug-in searches an evolving database of abusive words and phrases. When one is recognised, the child is instantly alerted with a red strikethrough, a simple symbol that encourages kids to reconsider what they write. reword has been embraced in Australia amongst children, parents and schools, and is having a genuine impact on online bullying behaviour. To date, when reword has been activated, 91% of insults have been corrected.

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