Connoisseur

Positioning the brand
for leadership

THE CHALLENGE

Connoisseur ventured into new territory with the launch of its premium stick ice cream. We needed a campaign that would not only launch their new product range, but position the brand as a new leader with a distinctive story in a market dominated by a formidable opponent - Magnum.

THE CREATIVE SOLUTION

We created "Thrill of the Taste", a platform that captured the visceral experience of tasting something incredible for the first time. The films take viewers on a sensory journey, exploring the exotic flavours and origins of Connoisseur’s superior ingredients. This campaign -- along with exceptional products in tubs and sticks -- has helped catapult Connoisseur into category leadership in Australian supermarkets.

Additional projects