Mash Up

Gamifying fashion


Bonds leads the market in underwear. But with discount brands chasing sales, we needed to stay ahead of the game and become a “love brand” amongst our core audience of fashion-fickle young women.


Millennial girls live to express themselves; they value exploring their own style over following trends. So with cutting-edge Three.js and WebGL, we built a responsive digital experience that allowed girls to mash hundreds of patterns and create a bra and undie combo that was all their own. Users could shop their favourite combos, or "Mashis", as well as share their creations with friends.

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