Creativity has the power
to change human behaviour.

Leo Burnett

We are a creative solutions company.

We believe that creativity is the most powerful asset in business today.  And it’s through a creative lens that we solve everything.  To us, creativity is a deep understanding of human behaviour that we translate into transformative solutions for our clients. It’s what we bring to every business problem.

We call it HumanKind™ thinking.  It’s not about customers or consumers; we start with people and their behaviour.  And we use all our intelligence, design thinking, digital innovation and customer experience capabilities to create behaviour-changing solutions. 

We never stand still.

We abide by the belief that “constructive dissatisfaction” is the essence of progress. And the key to building better solutions. It’s in our DNA.  Leo Burnett was famous for saying "Let's continue to be known as an agency which spends more time trying to improve its theories rather than defend them."

We started life as an advertising agency, but we’ve transformed our business. We’re continuously innovating to build new services and capabilities that help us deliver amazing solutions for our clients.

Our founder was an extraordinary creative leader.

Leo Burnett founded the company in the middle of the Depression, when every media pundit was betting against him.  But he succeeded magnificently, challenging the artifice of Madison Avenue with his insightful, warm and very human style of advertising.  Time Magazine named him one of the 100 most creative people of the 20th century.  His imprint on culture and business was profound, and his values, beliefs and ambitions are hardwired in our agency. HumanKind™, the philosophy that guides our company today, is a direct manifestation of Leo Burnett’s view of people and ideas.

The work of an agency is warmly and immediately human and deals with human needs, wants, dreams and hopes.

We are famous for our culture.

People often tell us how warm and friendly Burnetters are.  But it’s our ability to combine that “down-to-earthness” with incredible ambition, a deep sense of collaboration, genuine respect for each other, constructive risk-taking, and an openness to continuously change and innovate that we think sets us apart.

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