A New University for a New World became the mantra for the Victoria University's new brand platform. Starting with a complete audit of all current material, we started from the logo up and redefined a new visual language and tone of voice for VU.

With a focus on being bold, unforgiving, determined and confident, we established an identity that spoke to our key demographic and called for a change. A change to drop the old-fashion ways of education and adopt a new, progressive, smarter way to do uni - 'The New Way to do Uni'.