Fin for a Fin
Fin For A Fin is a global social enterprise and symbol that represents the coexistence of surfers and sharks. Applied directly to surf fins, the logo is intentionally designed to act as a visual signal that alerts authorities to a surfer's wishes for a shark not to be killed in retaliation to an attack. Further extended across brand collateral, the design system enables all conservationists to share their support for the protection of sharks.