Creativity
with Impact.

Bundy are an enduring sponsor of footy and the NRL but we wanted to look at this partnership differently to level the playing field for women’s footy. Collaborating with the NRLW, we learnt two things. They wanted to be recognised for their performance on the field not their perseverance off it. They needed more famous faces of the NRLW game.

And there was one space the female game wasn’t part of that was integral to footy fan culture. Alongside our partners at the NRL, we hijacked the exclusively male Fantasy Football environment to create a world first product.

Introducing the Bundy Mixer; The world’s first mixed gender fantasy comp. Where you can pick the best of the best, not just the best of the blokes. Each week, fans picked their teams. Mixing three of the best men from the NRL and three of the best women from the NRLW.

In 2020 alone, 134,000 Australian homes were damaged by extreme weather. And as our climate continues to change, current building codes will continue to fail. In 2021, Suncorp launched 'One House To Save Many', which was a project to design and scientifically test a house that could withstand bushfires, floods and cyclones. In this follow up campaign, we put the learnings to the test.

Suncorp's mission is 'Put Australia on the road to Resilience', so we took one of Australia's most vulnerable streets and made it one of the strongest. We analysed each home on a disaster-prone street in Queensland, and applied the scientific learnings from 'One House to Save Many' to make the homes more resilient to bushfires, floods and cyclones.

The campaign was designed to teach Australians the value of resilience and how to make their homes stronger in the face of increasing extreme weather. And to continue to position Suncorp as an industry leader in resilience.

Last year we launched our new platform idea for Destination NSW, ‘Feel New’, celebrating the diverse range of feelings on offer in NSW through its unique collision of nature and culture. This year we have continued to deepen the platform by finding ways to create richer and more immersive experiences in the NSW product.

We created an immersive 2-minute film that brought to life the collision of culture and nature that you experience on a trip to NSW. It launched at a major tourism event.

The need for blood is ever constant and vital to support Australia’s health care system. In fact, a new blood donor is needed every four minutes in Australia and one blood donation is needed every 18 seconds. To meet this demand, Australian Red Cross Lifeblood needs to grow their donor base by 30%.

When it comes to giving blood, it’s very easy to think that someone else will do it.

‘Lifeblood of Australia’ was developed to address the motivation gap among individuals by focusing instead on social motivation, shifting blood donation from an individual act of charity to an expression of the bond you had with the many communities you belonged to.

The NGV challenged 8 Australian agencies to create an exhibition that articulated the potential of creativity to accelerate positive social, cultural, economic, or environmental change.

We felt that the best evidence of our own creativity to transform behaviour would be to tackle a genuine societal issue: Australia’s pressing need for blood and plasma donations.

Our exhibition set out to prove whether creativity could make you bleed; and the results showed that it would, with 16% of people going on to Lifeblood’s donation page for more information after participating in the exhibition.

The NGV named our exhibition the winner of the 2022 RIGG Design Prize.

Red Rooster makes really good fried chicken, but many young people are still unaware of our offering. For us to capture a younger market, we needed to appear in places they frequent, and one of the most popular places is the gaming platform TWITCH.

So, we partnered with 12 gaming influencers and gave them a product innovation to solve the biggest issue gamers face...How can you eat and play games at the same time?

Our highly advanced solution was the ‘Cluck and Play’ fork attachment that gamers simply clip onto their controller, enabling them to both play and eat fried chicken without losing their trigger finger. We then did live streams on TWITCH where our influencers performed fun product demos, eating boxes of chicken with the ‘Cluck and Play’ controller and offering their followers special Fried Chicken deals at Red Rooster. The campaign was a huge success, leading to a 20% increase in product trial and helping to make our fried chicken the favourite choice of gamers.

Two years into their expansion into the East Coast of Australia, HBF had been the new kid on the block – challenging things that others wouldn’t. HBF sought to stand apart from other funds, by using its origins as a not-for-profit that truly looked after members’ best interests. Not-for-profit could be a powerful drawcard, but research showed people needed to understand how it would benefit them.

So, we used entertainment and fame to land the ‘loved up’ benefits of being an HBF member. In classic 80s style, Buddy the Quokka quite literally serenaded the fund that benefits members, not shareholders.

In 2022 we partnered with Diageo to revitalise the iconic Aussie brands UDL, with a whole new brand relaunch. This covered all-new vibrant packaging, a refreshed ToV, a new product line and a new brand platform; UDOU. Bringing it right up to the modern day, but with enough retro flavour and energy to connect to our roots.

UDOU was a powerful call to arms and an invitation from the brand to celebrate uniqueness and being comfortable in your own skin in all its forms. To commemorate and cement this brand platform, we created a brand book. Traditionally something quite rational and straight, we wanted to create a book that truly imbued our new brand tone and served as a useful entry point and induction into the new brand and so we created the book of U.

This year Bundy brought a game-changing new liquid to market: Alcoholic Ginger Beer. Demand for this new drop was so high, Aussies were struggling to track it down and get their hands and lips on it. Not the type to keep their disappointment or frustration to themselves, our Bundy fans came out in their hundreds on our social channels to express their disappointment.

To combat this we launched Bundy’s Big Shout, a nationwide promotion to reward our fans and encourage trial. Buy your first 4-pack of AGB and get your money back. And to show our most fervent fans we heard them, we responded to some select commentators and rewarded them with a special one off delivery from Bundy R Bear himself – who to their surprise and delight hand paw-delivered a 4 pack direct to their door.

Breakfast is a battleground. Parents are fighting for healthy food, kids are fighting for tasty food, and sadly everyone loses.

Recognising this tension and our unique ability to solve it, we create an integrated campaign positioning Sultana Bran as the breakfast that enables both sides to win.

Our film execution used the format of a UN negotiation to bring this truth to life in an entertaining way.