On World Earth Day (April 22nd 2021), we helped Vitasoy, a pioneer of soy milk, declare its mission to Grow a Better World..

The new brand platform encourages people to drink plant milk as a more sustainable option for the planet by leveraging the significant trend towards plant-based foods and beverages – a movement Vitasoy has been pioneering for the past 80 years. It also signifies a commitment from Vitasoy to ‘grow a better world,’ with a number of community and sustainability initiatives to be announced in the coming months.

The brand platform was launched with film, PR, OOH and social and salutes current plant milk drinkers as  ‘everyday activists’ who make a difference daily over their morning cereal, smoothie or coffee.