Inspiring a more equal society
In 2017, the Australian Government endorsed a plebiscite on same sex marriage. This simple postal survey put the rights of same sex couples in the hands of every Australian.
We partnered with Marriage Equality to inspire the nation to vote YES. We capitalised on an iconic TV moment – “The Bachelor” finale – to capture the hearts of the nation. Our 60 second film featured real wedding footage, contributed by members of the LGBTQI community, and it urged Australians to vote yes “for every Bachelor and Bachelorette.” Media placement during the finale was generously donated by The Bachelor's major sponsor, Wrigley's Extra. The film received huge support and media coverage, and was even shared on social media by Ellen DeGeneres and Margot Robbie.