With Aussies becoming more health conscious than ever, Peters Ice Cream noticed a gap in the market for a new kind of treat. A treat that was no nasties, full tasties. A treat made from the best of what nature had to offer. A treat that… treats you good!

Featuring iconic Aussie animals voiced by iconic Australian comedians, Proud & Punch’s “Treat Me Good” campaign is now in its fourth year running. Continuing to go from strength to strength, Proud & Punch pops are now the #2 “better for you” stick ice cream in the country.