Minderoo Foundation
Captive Content
Bringing attention to the lives that we don't see in our social media feeds everyday
In partnership with Walk Free, we launched a campaign to draw attention to the shocking reality that: 1 in every 130 women and girls globally are living in modern slavery. The online campaign used contextual targeting to dramatize the issue of modern slavery by subverting popular YouTube formats that we are all familiar with. The films demonstrate that the exploitation of women and girls is not some distant problem, but a very real and present issue, often directly connected to the things we enjoy and consume in our daily lives. We’re bringing attention to the lives that we don’t see on our social feeds every day, by connecting them to the lives that we do.