Bundaberg Rum is a cherished and beloved brand. Since its inception 1888, it has been a mainstay of real Aussie socialising, from Lazy summer days to big game days. Bundy’s advertising is well-remembered and famous for humour, socialising and that iconic Bundy yellow. But in the competitive mixed drinks category, our challenge was to use all those KBAs to put us top of mind and remind Aussies that the iconic Bundy UP & Cola  is a delicious and refreshing drink – perfect for good times with mates.

Which is why we created the “Famous cocktails” series. Putting Bundy UP & Cola back front and centre with lots of fun, charming wit and a bit of help from a certain polar bear’s paw.