LBDesign — Brand Creation & Design
Design is fundamental to a brand’s narrative, engagement and cultural impact.

LBD (Leo Burnett Design) is housed within Leo Burnett Australia. Consistent with our HumanKind™ philosophy, our design studios in Melbourne and Sydney value the marriage of brand strategy, creative story-telling, thoughtful design, and meticulous craft. We use design to create meaningful human experiences that lift brands out of conventional category confines and build compelling and wholistic brand stories.
Our client roster reflects our ability to work with a diverse range of businesses, from small start-ups and cultural organisations to large local and global corporations; from fashion and retail to property and FMCG; from disruptors to defenders.

Our design services include design strategy, brand creation, corporate identities, packaging, retail and environment. LBD works closely with Leo Burnett’s other specialists – Diner and LBDigital – to fully realise design opportunities across the broader creative solutions ecosystem.

Design strategy
Brand creation
Brand and corporate identities
Packaging, retail and environment
Design systems and toolkits
Related Work
Great Barrier Reef Foundation
Brand Identity
Jay Jays
Visual Identity
Other Capabilities