Capabilities
Diner — Lateral Innovation &
Behavioural Design
Innovation has gone literal. Everyone is optimising products when the ultimate goal is to transform customer experiences. But the challenge can feel overwhelming for organisations, keeping them from moving quickly and experimenting in a low risk way.

We created the Diner to help our clients future-proof brand growth by solving real human problems with lateral innovation. We create new brand ventures, services and user experiences through a combination of creative innovation and behavioural design thinking.
Our service offering includes:

New brand ventures
– We help identify opportunities and design and build new brand, product and service concepts.

Experience design – We re-imagine customer experience journeys, building in both meaning and magic.

Digital products and services – We conceive, build and deploy digital products and services that disrupt industries.

Design sprints – We embrace an agile process to solve people problems, build prototypes and test within a confined time period.

Behavioural design training – We help train marketers on how to build brands fit for purpose in the evolving landscape.

Contact:
dan.pankraz@leoburnett.com.au
Services
Identifying growth audiences
New brand ventures
Experience design
Digital products and services
Design sprints
Related Work
Canon
Kyoyu
Samsung
Silent Whistle
Other Capabilities