Leo Burnett founded the company in the middle of the Depression, when every media pundit was betting against him. But he succeeded magnificently, challenging the artifice of Madison Avenue with his insightful, warm and very human style of advertising.
Time Magazine named him one of the 100 most creative people of the 20th century. His imprint on culture and business was profound, and his values, beliefs and ambitions are hardwired in our agency. HumanKind™, the philosophy that guides our company today, is a direct manifestation of Leo Burnett’s view of people and ideas.