Born in Chicago and with offices across the globe, Leo Burnett was built on a simple belief. That the most creative, most effective and most powerful work has people at its core—their needs, wants, dreams and hopes. It’s a belief that can be seen in action in everything we make.
Today, we call this belief HumanKind. And it’s helped countless brands become more valuable to the people they serve, all around the world.
Should brands get political? Is it their place to support social matters? And what initiatives should they back given how polarised society has become?
The idea of brands doing good and changing the world for the better has dominated marketing discourse in recent years. But how do Aussies want brands to be good in 2024?
Join Leo Burnett Australia, UTS Business School and Zenith, as they unveil the second edition of The Good Study; Australian consumer research on the topic of social responsibility, corporate purpose, and brand activism.
This panel discussion is led by Catherine King, Leo Burnett Chief Strategy Officer and features:
Watch our Launch event here.
Want to know more? Reach out to Chief Strategy Officer, Catherine King catherine.king@leoburnett.com.au and Chief Executive Officer, Clare Pickens clare.pickens@leoburnett.com.au.
We are always looking to meet new people. Contact recruitment@publicisgroupe.com for info about open hires.
Leo Burnett respectfully acknowledges the Gadigal of the Eora Nation and the Wurundjeri of the Kulin Nation as the Traditional Custodians of this land where we live, learn and create. We pay our respect to their Elders, past and present.
©2024 Leo Burnett
