What helps people, helps business.

Born in Chicago and with offices across the globe, Leo Burnett was built on a simple belief. That the most creative, most effective and most powerful work has people at its core—their needs, wants, dreams and hopes. It’s a belief that can be seen in action in everything we make.

Today, we call this belief HumanKind. And it’s helped countless brands become more valuable to the people they serve, all around the world.

HumanKind Creativity


One House to Save Many

Challenging the way Aussies build homes for the future.

Bundaberg Rum

Bundy Mixer

Celebrating the best of the best, not just the best of the blokes.


Resilience Road

Putting Queenslanders on the Road to Resilience.



Creating a car that sells itself.

Destination NSW

Feel New

Promoting a new way to feel, not just a new place to go.

The National Gallery of Victoria

What Makes You Bleed?

Proving creativity has the potential to make you bleed.


Refresh Your Internet

Helping Aussies hit restart on their internet experience.

HBF Health Insurance

Don’t Settle for a Quokka Sh!#

Turning a furry friend into a health insurance hero.


Grow a Better World

Creating an easy choice to do something good for the planet.


The Extra Miles

Celebrating the real heroes that keep community sport going.

Australian Red Cross Lifeblood

Lifeblood of Australia

Making blood donation a collective responsibility.

Red Rooster

Cluck and Play

Solving one of the biggest problems facing hungry gamers.


Out now

Helping Queer Aussies put themselves out there.


Sponsored Post

Teaching influencers how to keep things subtle.



Making some serious noise about period undies.


Celebrity Tantrum

Showing the world how to watch what they love.


Eat Your Words

Turning vegan skeptics into advocates.

Walk Free

Captive Content

Raising awareness of lives we don’t see on social.

HumanKind Intelligence

What good is doing good?

Should brands get political? Is it their place to support social matters? And what initiatives should they back given how polarised society has become? 

The idea of brands doing good and changing the world for the better has dominated marketing discourse in recent years. But how do Aussies want brands to be good in 2024? 

Join Leo Burnett Australia, UTS Business School and Zenith, as they unveil the second edition of The Good Study; Australian consumer research on the topic of social responsibility, corporate purpose, and brand activism.

This panel discussion is led by Catherine King, Leo Burnett Chief Strategy Officer and features: 

  • Azure Antoinette, TED Speaker, DEI thought leader and corporate advisor
  • Professor Carl Rhodes, the Dean of the UTS Business School and author of Woke Capitalism
  • Adam Ballesty, former Chief Marketing Officer for organisations like Diageo and Domino's.

Watch our Launch event here.

Want to know more? Reach out to Chief Strategy Officer, Catherine King catherine.king@leoburnett.com.au and Chief Executive Officer, Clare Pickens clare.pickens@leoburnett.com.au.

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“What Good is Doing Good?” Report.

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Humans of Leo Burnett

James Walker-Smith General Manager (Sydney)
Andy Fergusson Chief Creative Officer
Catherine King Chief Strategy Officer
Amanda Wheeler Chief Client Partner
Georgina Rix Head of People & Culture
Julia Sheehan General Manager (Melbourne)
Clare Pickens Chief Executive Officer
Tim Woolford Group Creative Director
Tommy Cehak Group Creative Director
Michelle Walsh Creative Director
Karen Colin Thome Finance Director

Opportunities at Leo Burnett.

We are always looking to meet new people. Contact recruitment@publicisgroupe.com for info about open hires.