The Business of Reinvention

What needs reinventing?

Born in Chicago and with offices across the globe, Leo Australia is part of a global creative constellation.

It was built upon the foundation that what helps people, helps business. So, we are always adapting, shifting and evolving to identify and support the changing needs of today. We specialise in business, brand and behavioural reinvention. And we always start with one question:

What needs reinventing?

Reinvention Case Studies

Suncorp

Building A More Resilient Australia

Reinventing insurance, from recovery to resilience.

AAMI

Australia’s Driving Test

Reinventing road safety, from lecture to leaderboard.

Johnnie Walker

Progress Needs Walkers

Reinventing an iconic brand for a new generation.

Bundaberg Rum

Bundy Mixer

Reinventing the perception of women’s sport.

Destination NSW

Feel New

Reinventing tourism, from places to feelings.

Superloop

Ads At Record Speed

Reinventing how a brand shows up in media.

Bundaberg Rum

The Wedding That Fans Built

Reinventing fan engagement in social media.

Suncorp

Haven

Reinventing the way insurance data is used.

Bingle

No Fluffy Bits

Reinventing the role of a mascot.

The National Gallery of Victoria

What Makes You Bleed?

Reinventing blood donor motivations.

ABC News

Keep Asking

Reinventing perceptions of journalism.

Superloop

Refresh Your Internet

Reinventing how people feel about their internet.

Prime Video

Cricket Is Coming

Reinventing the way sport is promoted.

HBF Health Insurance

Don’t Settle for a Quokka Sh!#

Reinventing how honest a brand can be.

Honda

Harvey

Reinventing how cars are sold.

Bonds

Out now

Reinventing the language of retail.

Samsung

Sponsored Post

Reinventing how influencers are used.

Bonds

Unplugged

Reinventing the stigma around period undies.

Walk Free

Captive Content

Reinventing how people see modern slavery.

The Reinventors

James Walker-Smith Chief Client Partner
Andy Fergusson Chief Creative Officer
Catherine King Chief Strategy Officer
Amanda Wheeler Chief Client Partner
Georgina Rix Head of People & Culture
Julia Sheehan General Manager (Melbourne)
Clare Pickens Chief Executive Officer
Tim Woolford Executive Creative Director
Tommy Cehak Executive Creative Director
Michelle Walsh Creative Director
Hilary Badger Executive Creative Director

Opportunities at Leo.

We are always looking to meet new people. Contact recruitment@publicisgroupe.com for info about open hires.